專注包裝領域,我們從未改變
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彩印包裝對于產(chǎn)品的銷售起到了非常重要的作用,一個好的外包裝可以引起消費者的注意從而促使購買欲望的產(chǎn)生,所以在提高品質(zhì)方面就顯得尤為重要,那么在對其進行設計時我們該怎樣做呢?
Color printing packaging plays a very important role in the sales of products. A good outer packaging can attract the attention of consumers, thus promoting the generation of purchasing desire. Therefore, it is particularly important to improve the quality. How should we do when designing it?
1、商標或品牌:商標或品牌是主要的構(gòu)成要素,應在整體上占據(jù)突出的位置。
1. Trademark or brand: trademark or brand is the main component, which should occupy a prominent position on the whole.
2、包裝形狀:適宜的包裝形狀有利于儲運和陳列,也有利于產(chǎn)品銷售,因此,形狀是彩印包裝中不可缺少的組合要素。
2. Packaging shape: the appropriate packaging shape is conducive to storage, transportation, display, and product sales. Therefore, shape is an indispensable combination element in color printing packaging.
3、包裝顏色:顏色是彩印包裝中刺激銷售作用的構(gòu)成元素。突出商品特性的色調(diào)組合,不僅能夠加強品牌特征,而且對顧客有強烈的感召力。
3. Packaging color: color is the component element of stimulating sales in color printing packaging. The color combination of highlighting commodity characteristics can not only strengthen the brand characteristics, but also have a strong appeal to customers.
4、包裝圖案:圖案在包裝中如同廣告中的畫面,其重要性、不可或缺性不言而喻。
4. Packaging pattern: the pattern in the packaging is like the picture in the advertisement, its importance and indispensability are self-evident.
5、材料:材料的選擇不僅影響成本,而且也影響市場競爭力。
5. Materials: the choice of materials not only affects the cost, but also affects the market competitiveness.
以上介紹的這些方法不但可以提高彩印包裝的設計感還可以更佳具有實用性,一個好的包裝產(chǎn)品不但設計合理而且使用方便,給企業(yè)帶來更多的利潤,而且節(jié)約企業(yè)生產(chǎn)成本。
The above methods can not only improve the design sense of color printing packaging, but also have better practicability. A good packaging product is not only reasonable in design but also convenient in use, bringing more profits to enterprises and saving production costs.